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A Digital Marketing Company in Australia Has Partnered with Us to Increase Their Profit by 70%
A Digital Marketing Company in Australia Has Partnered with Us to Increase Their Profit by 70%
Overview
Our client runs a Digital Marketing agency that provides services right from website development and maintenance to digital marketing including SEO, SEM, Social Media, Content Marketing, etc.
They aim to make marketing accessible to every small business in Australia and grow as a trusted Web design and Digital Marketing service agency.
They wanted us to take care of their organic traffic generation and growth (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM) services in addition to website development and maintenance.
Challenges
They had some highly demanding clients who wanted substantial organic and inorganic results from some competitive keywords within a comparatively short span of time.
Due to the highly competitive keywords, it was a big challenge for us to rank the website and the content upon those keywords within a few months time.
Also, we had the challenge of penetrating a market which was already running strong with fierce competition.
Implementation of Plan
To start with we first checked the existing rankings of the websites on Search Engine Result Pages (SERPs). We then went on to optimize the on-page factors for a well round SEO. Here are the things we did: To begin with, we analyzed the requirements and ascertained the framework and technologies we will need. We utilized Magento framework for the e-commerce store development due to its distinct advantages:
Easy to setup each store in single admin panel with its unique product catalogue.
It gives access to marketing tools like flexible coupons, multi tier pricing, landing page tools for campaigns, etc.
Shopping cart development and payment gateway integration options.
It is scalable and secure.
The scope of development was broken down into 4 major areas on the basis of the types of users involved – Seller Admin, Registered User/Customer Admin, Guest Customers, and Super Admin. On the basis of the agreed feature and functionalities, we created wire-frames and visualizations, and shared with the client for their approval and feedback.
SEO Friendly URLs
- Product: view own store products, product status and inventory, price, specifications, quantity, etc.
- Orders: view and manage received orders, update carrier details, tracking number, status, etc.
- Transactions: view transaction history, transaction Ids, details, amount, etc.
- Reviews & Ratings: view and manage product reviews and rating given by customers.
- Promotion: add/remove or edit product promotions, coupon codes etc.
- Newsletter: view and manage newsletter subscribers.
- CMS: manage page contents and static blocks for the store.
- Configuration Management: manage ‘favorite’ marked products, payment currency, banners and landing pages, profit margin management, etc.
Page Title with Keywords
Proper use of Heading Tags
Rich Snippets
On-Point Meta Description
Internal & External Linking
Image Optimization
Site Speed Improvements
Social Sharing
Testimonials
How our services bring about success
Supriya Nistala
I would like to share the positive experience that I had during the website design and development project. Your quick turnaround and understanding of the requirement perfectly made it a very pleasant experience for us. Thank you and keep up the good work.
Alex Regulski
The past couple of months has just been perfect working with this team. The quality of work was just great, communication was fantastic like always, and I had a blast working with this team. I look forward to working with them and building a long-term relationship. Thank you.
Sayed Tejani
We got Brainium to build our website and logo from scratch and they did a great job. We provided the instructions on what we wanted on the website and everything is exactly how we pictured it. Ranjan, our web designer, was fantastic and made our website look very professional and followed our instructions in reference to the website very well. Sourav was fantastic as well. He helped so much with organizing and seeing our vision as a company. I would definitely recommend this company to build your website and logo. They also made it very easy to organize the website hosting as well. Very happy client here.
Dinesh Shah
I just want to let you know that we are very pleased with our first experience of working with Brainium. While there were some delays and some hick-ups along the way, we are very pleased with the end result. I personally wanted to let you know that I found the people I worked with (Animesh, Kunal and Prashant) to be very professional and customer-focussed. Animesh in his role as the Project Manager was always keeping me informed on the progress of the website or any issues that prevented the progress temporarily. Kunal and Prashant were also fulfilling their role very earnestly. Overall speaking the team on occasions had gone out of the way (an example is excellent video documentation) to ensure an excellent end result. Please pass on my congratulations and sincere appreciation to your team for a job very well done.
