If you have chosen to walk the startup path, an exciting journey awaits you. You will see lots of challenges and exciting opportunities in the days ahead. When it comes to promoting your startup, digital marketing should be on your priority list. But while digital marketing sounds exciting, stats suggest that only one out of five start-ups feel happy with their initiative and results.

Here is the list of the digital marketing strategies that you need to follow:

Content Marketing

Most of the startups now invest time in creating a blog. However, there is a major difference between merely creating a blog and putting it to work as part of the startup company’s content marketing strategy. What you need is a blog that is powered by data.

Firstly, you need to start by figuring out the requirement of your clients and your business trend with the help of keyword tools at your disposal. These tools will enable you to know which topics already have search traffic and which ones are on demand so that you don’t waste time creating and promoting content that no one wants to read.

Secondly, find out the pain of your B2B and B2C customers as pain drives the need to have something and, then, provide your customers with their needs. Nearly half of consumers consume online content before deciding what to buy. Make sure that the content they absorb is yours. It should also be well informed and researched as almost all B2B customers tend to receive feedback from market leaders on the content they consume.

Search Engine Optimization (SEO)

A strong base of informative content plays a pivotal role in effective inbound digital marketing for startups. However, along with the informative aspect, your content should have the capacity to drive organic traffic. This requires some in-depth keyword research to delve deeper into it to realize where you can concentrate your efforts and try to rank in the google search. If your industry is competitive, consider long-tail keywords, and write data-driven content that will support your SEO efforts.

There must be a balance between the user experience and the SEO content techniques. The main idea behind SEO content, which employs the strategic placement of keywords across the content, is to try and get people to build backlinks to your pages. This can happen in a variety of ways, including organically, via guest posting, and through the promotion of social media.

Social Media Marketing (SMM)

Facebook, with its rich targeting ability and large scope, remains one of the most popular social media marketing channels and the most efficient way to generate leads in the B2B and B2C world. It is also cheaper compared to the other social networking handles like LinkedIn and Twitter.

Before building your profile on Facebook Ad Manager, you need to identify your target persona. You may also set up a remarketing pixel and target your website users to make your website more relevant. This will help you to optimize ROI and depending on your marketing strategies, can conduct campaigns that will enable you in:

• Generating leads
• Driving Traffic
• Growing engagement
• Grow Brand Awareness
• Installing Applications
• Growing sales
• Get video views

Responsive Web Design, HTTPs, AMP

The company website is the best place to start your mission of satisfying your customers. You may adopt the following three ways to succeed in your mission:

Responsive Web Design: Build your website in such a way that it is accessible on multiple devices like laptops, mobile phones, etc. This is an important step to create a good impression on potential customers, especially Millennials.

HTTPS: HTTPS is now a ranking signal for search engines. It will not only make your website appear higher in search results and drive more organic traffic, but it will also add the browser’s green, secure lock icon. Major browsers will begin showing all website visitors a “non-secure” alert in the future if you don’t have SSL enabled. Hence, it is an important configuration to prevent higher bounce rates and lower rankings.

AMP: AMP stands for Accelerated Mobile Presence, and if your site fails to follow AMP best practices, then your website will take time to load that will eventually lead to an unpleasant customer experience.

Related: How to Move Your Business Online: A Complete Guide

Marketing Automation

One of the most important strategies a startup needs to adopt is to upgrade your methods wherever you have a point of contact with your clients and leads. Marketing automation is an essential part of your startup’s digital making strategy.

Wherever someone is on the buyer’s journey, you need to help, coax, encourage, and respond to them to take any action in favor of your business. In fact, the slow response time from sales reps is a major suffering point for most of the buyers. Other frustrations include a sluggish reordering process. Automation can help solve those problems and more by spurring communications, offering helpful links, and tying data for individual customers in customizing past ordering.

Your aim is essentially to transform your business into a customer-focused one. Most B2B buyers want:

• Easier communications
• Reordering process without any hassles
• Assist with product comparison

The added advantage of automating your marketing processes is that it helps with consistent messaging across all platforms like email, digital ads, and other channels where you interact with your leads and customers.

Email Marketing

Another natural consequence of a successful digital marketing campaign for startups is email marketing. Email marketing magnifies the power of your content marketing efforts when you use selected content that targets segmented buyers at specific points along the timeline of the buying decision. Added to this, you can reuse the content in many different ways to get more out of your content budget.

Brainium At Your Service

Any startup company can approach Brainium for digital marketing. We can not only help you create informative and engaging content with our professional and efficient content marketing team, but also drive organic traffic with the SEO best practices. Added to this, we can build an attractive website for your business with all the latest facilities that will help you attract clients and boost your business.