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How is B2C Marketing Different from B2B Marketing?
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The fundamental difference between business-to-business and business-to-consumer businesses is the end-user, the target audience. Traditionally B2B sells to other businesses, while the target audience of a B2C company is individual consumers. Over the years, both business forms have converged and intersected, using similar channels and …
UI vs UX vs CX: How They Impact Digital Commerce Distinctively?
With the advancement of technology over the last few years, there has been a paradigm shift in the online market sector. Due to digitalization especially after COVID-19, UI, UX, and CX are the three most talked about jargon that are often used interchangeably when it …
Brainium Partners with Global AI-Powered Martech Solutions Provider Netcore
Leading software and app Development Company Brainium Information Technologies has partnered with Netcore, the pioneers in martech solutions and delivering AI-backed customer experience and engagement. The collaboration is aimed at propelling Netcore’s prominence and service visibility across the European market, to which effect Brainium will …
Why D2C Business Should Invest in Mobile App Development in 2022?
Over the past decade, we have forged kind of an unbreakable bond with our smartphones. To say that most today feel lost without it won’t be much of an exaggeration. Then along came the pandemic, which further deepened our dependency on smartphones. According to research …
What Makes a Digital Asset Different from a Digital Currency?
Cryptocurrencies, digital assets, digital currencies; the very recent trend topics online, all thanks to a certain tax intervention placed on digital assets by one of the largest economies in the world, India. So, in this write-up, we will recap the crypto milestones in the country, …
Saraswati Puja at Brainium – A Walk Down Memory Lane
Going back a few years, Brainites took the initiative to perform Saraswati Puja within Brainium office premises. Those were the days when there were two corporate offices, one at Elliot Road and the other at Sector V. Though the idea was noble and a great …
